1. Company: NFL Game Day 2003
Target Audience: Video game players
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? showed the last piece of pizza
What is the slogan/message for the company? Live in your world. Play in ours.
Was the message effective? Sure
Why or why not? It's creative and shows that it's like a different world.
2. Company: Budweiser
Target Audience: Beer drinkers...21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? showed many horses and one zebra
What is the slogan/message for the company? no slogan
Was the message effective? not really
Why or why not? I didn't understand it
3. Company: Chrysler Crossfire
Target Audience: car fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? action
How were camera shots and editing used to enhance the message? different functions of the car
What is the slogan/message for the company? Drive and Love
Was the message effective? kind of
Why or why not? made the car seem glamourous, but not a lot of information
4. Company: Pepsi Twist
Target Audience: anyone who drinks soda
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity - osbournes/osmonds
How were camera shots and editing used to enhance the message? made it seem like he was waking up from a dream
What is the slogan/message for the company? Pepsi with a twist
Was the message effective? Yes
Why or why not? Informative and funny
5. Company: Fed Ex Express
Target Audience: anyone
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? scenes from island
What is the slogan/message for the company? Express
Was the message effective? yes
Why or why not? he was a passionate fed ex worker!
6. Company: Dodge
Target Audience: truck drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? showed speed of car
What is the slogan/message for the company? Grab life by the horns
Was the message effective? Yes
Why or why not? shows a fast car
7. Company: Gatorade
Target Audience: athletes
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity- michael jordan
How were camera shots and editing used to enhance the message? intense basketball playing
What is the slogan/message for the company? Is it in you?
Was the message effective? no
Why or why not? it didn't make sense
8. Company: ESPN
Target Audience: sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? kitchen cooking, serving
What is the slogan/message for the company? this is sportscenter
Was the message effective? no
Why or why not? i didn't get it
9. Company: H&R Block
Target Audience: adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor & celebrity: Willie Nelson
How were camera shots and editing used to enhance the message? shots of talking
What is the slogan/message for the company? double check
Was the message effective? yes
Why or why not? informative and funny
10. Company: Bud Light
Target Audience: beer drinkers, 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? costume walking into a bar
What is the slogan/message for the company? make it a bud light
Was the message effective? sure
Why or why not? it was funny
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