What Back Issues Can Tell Us

1. What stories are covered every year? Homecoming
• What time of year did these stories run? October
• Are any of the same people involved year after year? No

2. What was the biggest story of each year? Hurricane Katrina (2005), Tsunami (2004-05)

3. How many personality sketches of students were run each year? once a month
• What types of students were interviewed? (athletes, student leaders, etc.) student leaders
• Was any one student constantly featured in one year? Why? no, that would be unfair
• Do you think this was fair? yes

4. How many personality sketches of faculty were run each year? a couple
• Which teachers were featured? ms. mccarthy
• Why those particular people? they were new

5. What full page features (or center spreads) did the publication carry? cell phones
• Are any of those topics still relevant? sure

6. What was a great year(s) for sports teams? Activities? 2004, many fall accomplishments
• Did the school have any state champions? yes
• Olympic performers? yes
• Other honors? yes

7. Find a story that uses background information from previous years. teachers

8. What topics did the paper editorialize about each year? student life, opinion, sports
• What stand did the paper take? i don't know
• Has the problem been solved or is it still an issue? solved

9. What major news did the paper carry about classes? GPA-honors classes
• Any curriculum changes? no
• Any major new programs? no

10. Any new equipment? no
• Any building programs? no

11. Any scandals involving students, administrators, or teachers? no
• What happened? no

12. What changes in fashion among students can be found? different hairstyles

13. What signs of changing times can you find as mirrored in the concerns of students? no
• What concerns never seem to change and would continue to make good stories year after year? no

14. Did the school have any championship academic teams? yes
• Art show winners? yes
• Band or choir awards? yes
• Science winners? yes
• National honors? yes

15. Which clubs were most active? leap, student council, nhs

16. What campus events made the most news? fccla

17. What movies and music groups has the paper reviewed? from students

18. What issues did cartoonists choose? i don't know

19. How has the publication’s format changed? it's become more colorful

20. Did the demographics of your student population change? Why?

21. What are the school’s traditions and how did they develop?
• Who are the school’s traditional rivals? (Could vary between activites.)
• How did the rivalry begin?

22. What are five things most interesting about EVHS?

Jounalism Notes

Definition:
Define “Journalism” in 1-3 sentences.
reporting, writing, editing, photographing, or broadcasting news or of conducting any news organization as a business.

List and describe the six criteria of newsworthiness.

TITLE // DESCRIPTION // EXAMPLE
1. Timeliness // Things that are current // The weather today will be...
2. Proximity // Local, or events near by // Car accident on nearby highway
3. Significance // Major event, important // 9/11, Swine Flu
4. Prominence // Major people, important // Britney Spears shaves her head
5. Unusualness // Doesn't happen often // Octuplets
6. Human Interest // A feel-good story, positive // Blind basketball player that shot 2 free-throws

What are the advantages of print journalism?
1. Ability to choose what you want to read
2. More detailed stories
3. Less likely to be mistaken

What are the advantages of broadcast journalism?
1. More current
2. Actual footage
3. Free

Why has online journalism (convergent media) become so popular?
It has both of the advantages of print and broadcast journalism. It's constantly updated.

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Superbowl Ads

1. Company: NFL Game Day 2003
Target Audience: Video game players
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? showed the last piece of pizza
What is the slogan/message for the company? Live in your world. Play in ours.
Was the message effective? Sure
Why or why not? It's creative and shows that it's like a different world.

2. Company: Budweiser
Target Audience: Beer drinkers...21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? showed many horses and one zebra
What is the slogan/message for the company? no slogan
Was the message effective? not really
Why or why not? I didn't understand it

3. Company: Chrysler Crossfire
Target Audience: car fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? action
How were camera shots and editing used to enhance the message? different functions of the car
What is the slogan/message for the company? Drive and Love
Was the message effective? kind of
Why or why not? made the car seem glamourous, but not a lot of information

4. Company: Pepsi Twist
Target Audience: anyone who drinks soda
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity - osbournes/osmonds
How were camera shots and editing used to enhance the message? made it seem like he was waking up from a dream
What is the slogan/message for the company? Pepsi with a twist
Was the message effective? Yes
Why or why not? Informative and funny

5. Company: Fed Ex Express
Target Audience: anyone
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? scenes from island
What is the slogan/message for the company? Express
Was the message effective? yes
Why or why not? he was a passionate fed ex worker!

6. Company: Dodge
Target Audience: truck drivers
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? showed speed of car
What is the slogan/message for the company? Grab life by the horns
Was the message effective? Yes
Why or why not? shows a fast car

7. Company: Gatorade
Target Audience: athletes
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity- michael jordan
How were camera shots and editing used to enhance the message? intense basketball playing
What is the slogan/message for the company? Is it in you?
Was the message effective? no
Why or why not? it didn't make sense

8. Company: ESPN
Target Audience: sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? kitchen cooking, serving
What is the slogan/message for the company? this is sportscenter
Was the message effective? no
Why or why not? i didn't get it

9. Company: H&R Block
Target Audience: adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor & celebrity: Willie Nelson
How were camera shots and editing used to enhance the message? shots of talking
What is the slogan/message for the company? double check
Was the message effective? yes
Why or why not? informative and funny

10. Company: Bud Light
Target Audience: beer drinkers, 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor
How were camera shots and editing used to enhance the message? costume walking into a bar
What is the slogan/message for the company? make it a bud light
Was the message effective? sure
Why or why not? it was funny

Advertising/Maxim

1. 2 million (11.25 million)
2. 8% (34%)
3. 91% (80%)
4. $30,000 ($63,000)
5. 98% (78%)
6. 72% (73%)
7. 60% (66%)
8. 89% (80%)
9. $70,000 ($156,000)